THE PASS ONE BALL, PASSED THROUGH THE ARMY LIVE CONCEPT

One ball.
2.7 million in the army.
Right now it's in Leeds

The first app where watching is half the game.

THE IDEA,
IN ONE BREATH

There is one virtual football. Whoever holds it has 24 hours to post a clip with their real ball — a volley, a crossbar hit, keepy-ups in the garden — then it passes to someone in the army nearby, traveling wherever Thogden travels next. Everyone else watches the map. If a holder goes silent, the ball is lost — until Thogden revives it on camera at a match.

01 — THE MAP
Everyone watches the ball move. This is the hero screen.
9:41••• ▯
LIVE BALL #1 · PASS 27
LEEDS
LONDON
PARIS ?
THE BALL IS IN
LEEDS
38,000 watching
02 — THE POSSESSION
You have the ball. 24 hours. Post or lose it.
9:41••• ▯
YOU HAVE THE BALL
16:41:26
LEFT TO POST

One touch on camera — volley, crossbar, keepy-ups, your call.

FILM YOUR TOUCH
Post, or the ball is lost.
03 — THE CHAIN
Every holder's clip, in sequence. The journey as a story.
9:41••• ▯
THE CHAIN
BALL #1 · 27 PASSES
27
@armylad_leeds LEEDS
crossbar, first try
▲ 12.4K 2H AGO
26
@south_stand_sam SHEFFIELD
volley in the garden
▲ 9.1K YESTERDAY
25
@keepyup_kaz MANCHESTER
54 keepy-ups
▲ 18.2K 2 DAYS AGO
04 — THE DROP
New balls drop on camera at matches. Away days become app events.
9:41••• ▯
NEXT DROP
BALL #2 SAT · 17:00 BST
BALL #2 DROPS AT WEMBLEY — ENGLAND MATCHDAY
Dropped live on camera, from the away end.
NOTIFY ME
BALL #1 SO FAR
14COUNTRIES
212HOLDERS
41DAYS
The ball follows the fixtures.
05 — THE PASSPORT
Your record in the game. Caps, cities, badges — shareable.
9:41••• ▯
PASSPORT
@armylad_leeds THE PASS
3CAPS
2CITIES
1SAVE
LEEDS → LONDON · IN THE ARMY SINCE 2019
BADGES
FIRST CAP
BORDER CROSSER
BALL SAVER
SHARE CARD
THE MATH
2,680,000 SUBSCRIBERS.
How many join at £3.99/mo?
1 IN 1,000
2,680 members
£10.7K/mo
1 IN 400
6,700 members
£26.7K/mo
1 IN 200
13,400 members
£53.5K/mo

Before store fees. The game is free for everyone — watching, holding, posting. Membership carries the perks: early videos, member-first drops, a badge on your clips in the chain. Sponsored ball tours on top.

HONEST ROADMAP
PHASE 1
The map · possessions · the chain
PHASE 2
Match-day drops · passport · multiple balls
CONCEPT MOCKUP A TARGUN TECH CONCEPT FOR THE THOGDEN ARMY